The Hype Aesthetics

The product

A fashion store built for how Nigerian customers actually buy

Payment by bank transfer is the Nigerian default. Pre-ordering items before they land is a common buying pattern. Nationwide delivery to Lagos, Abuja, Port Harcourt. WhatsApp as a customer service channel. These weren't edge cases to accommodate — they were the core design constraints.

The Bold Street design system — warm off-white canvas, dark ink, and a single hot-orange accent — was designed to feel premium and distinctive without being inaccessible.

Customer experience

Browse, cart, checkout, track

• Homepage hero, category browsing, New Arrivals, and pre-order banner
• Product pages with colour/size variants, in-stock vs. pre-order pricing
• "Coming In" section for interest registration before items land
• Cart, checkout with Settlr virtual account (bank transfer), and proof-of-payment upload
• Order tracking at /track — status, payment state, delivery progress
• Pre-order deposit model: 80% non-refundable, clearly disclosed at checkout

Admin console — Backstage

A business operations tool, not just a CMS

• Revenue dashboard — today, this week, this month, all time; average order value
• Landed-cost calculator — enter cost, shipping, duties; shows true margin per SKU
• Product management — search, filters, inline editing, bulk actions, CSV import/export
• Order management with status workflow and payment confirmation
• Telegram notifications on new orders, payments, and interest registrations